LEE, Joeun. Emotion and Sport Sponsorship: Toward a Better Understanding of Emotional Connection Between a Brand and Consumer. The Journal of Mongolia International University: Research and Innovation, [S. l.], v. 1, n. 1, p. 41–49, 2026. DOI: 10.66712/jmri.v1i1.4. Disponível em: https://jri.miu.edu.mn/index.php/jrmiu/article/view/4. Acesso em: 7 aug. 2026.